IONIC: ARTIST BRAND design

IONIC IS A SEATTLE BASED producer, vocalist, and audio mixer that reached out to me expressing that HE wanted to establish a brand that they can develop as they grow as an artist. Included in ionic’s brand vision were:

logos
youtube and spotify banners
landing page and wireframes for website

Skills: Logo design, Brand design, UI Design

Tools used: affinity designer, affinity photo

LOGO DESIGN

AS ONE OF THE FIRST THINGS THAT IONIC WANTED TO ESTABLISH, WE WORKED THROUGH THE IDEA OF IONS WITH A POSITIVE AND NEGATIVE CHARGE, A CLEAN FUTURISTIC STLYE, AND THE INTEGRATION OF THE COLORS YELLOW, BLACK, AND WHITE FOR CONTRAST. AS A RESULT, I PROVIDED DIFFERENT SAMPLES OF COMBINATION LOGOS TO START OFF AS A BASE IN ORDER TO SEE WHAT WE WANTED TO KEEP AND WHAT COULD BE LEFT OUT.

FROM THE SAMPLES, WE DECIDED TO STICK TO THE CLEANEST AND SIMPLEST OUT LOOK BUT WANTED TO ADD IN STYLIZATION INTO THE TYPE TO ADD CHARACTER

improvements

FINAL PRODUCT

AS THE FINAL PRODUCT, IONIC WANTED TO KEEP THE TYPE AS A STANDALONE LOGO AND UTILIZE THE PLUS AND MINUS SYMBOLS AS A SECONDARY EMBLEM LOGO. ALONG WITH THIS, I SUGGESTED UTILIZING THE “IO” AS A MONOGRAM LOGO THAT COULD BE LATER USED AS A WATERMARK .

DIGITAL BANNERS

NOW THAT THE LOGOS WERE SOLIDIFIED, THE NEXT STEP WAS TO IMPLEMENT THEM INTO A VISUAL ASSET. FOR IONIC, THIS MEANT THE CREATION OF YOUTUBE AND FACEBOOK BANNERS. WHILE KEEPING IN MIND THE CHARACTER OF IONIC’S MUSIC, I DESIGNED BANNERS THAT WERE BOTH EYE CATCHING AND EDGY.

PHOTOS TAKEN BY WAHOOVILLE

WEBSITE DESIGN

THE LAST THING THAT IONIC WANTED DESIGNED WAS A WIREFRAME FOR HIS ARTIST WEBSITE THAT WOULD ACT AS A WAY FOR HIS AUDIENCE TO LEARN ABOUT HIM AS A MUSICIAN, PRODUCER, MODEL, AND CREATIVE. WITH THIS TASK, HE WANTED TO KEEP THE STYLE SIMILAR TO THAT OF THE BANNERS TO KEEP COHESIVENESS, BUT ALSO WANTED TO MAKE HIS WEBSITE STANDOUT FROM THE REST.