Northwest Mission of Hope: Logo Revamp
Northwest Mission of Hope is a non-profit medical organization comprised of volunteer workers from the United states and targeted countries that conducts medical missions to indigent populations here in the Pacific Northwest and to underserved areas in the Philippines and disaster stricken areas. As a collective, they work alongside local health agencies with the assistance of providing medical supplies and services.
the Project: Northwest mission of hope
logo revamp
With this assignment, I was given the opportunity to do a revamp of their current logo while still keeping the essence of their core purpose.
After speaking with them further about the project, I was able to gain context about the original design and what aspect of the logo in particular spoke to their identity.
Their original logo consists of the Caduceus within an arrow pointing in the upper left direction. But looking closer, the arrow symbolizes the Pacific Northwest with the colors resembling a flame, an icon of hope.
Skills: Logo design, Brand design, packaging and apparel design, marketing strategies
Tools used: photoshop, illustrator, affinity designer, affinity photo, Procreate
moving forward, my goal was to create an improved logo that was clear, simple, and contained key elements of the original logo that were essential to their brand.
The Process
Going through my thought process, sketches, initial ideas, I found myself gravitating towards a design that utilized the arrow in a different perspective and intertwined around the staff with one of the snakes. This in turn made their medical affiliation more clear while holding true to their Pacific Northwest roots.
Though very messy, depicted is the best I could transfer my mental images onto physical concepts before digital vectorization.
The Results
After working through the drafts and fine tuning the design, we were able to fully finalize a successful design!
What we found to be most beneficial was not necessarily doing a complete re-design, but more so re-organizing. By doing so, we were able to bring this logo to the next level. With this design, the hope is that they can use this anywhere that they see fit and grow their organization so that they may be able to serve more people.
